Download AMC brochures PDF collection for free. Also, you could read it online here.
American Motors Corporation (AMC) was an automobile manufacturing company based in the US. It was formed following the merger between Hudson Motor Company and Nash-Kelvinator Corporation on May 1, 1954. The deal was regarded as the biggest corporate merger in the country at that time.
Most of American Motors' competitors were companies that had similar sales levels, such as Studebaker, Kaiser Motors, Willys-Overland, and Chevrolet. The Big Three, which included General Motors, Ford, and Chrysler, were its biggest competitors.
American Motors' production line was mainly composed of small cars, such as the Nash Rambler, the Gremlin, and the Hornet. Medium and full-sized cars, such as the Ambassador, Rebel, and the Matador, were also produced. Some of the company's muscle cars included the AMX, AMX2, and the Javelin. The company also introduced the first four-wheel drive variants of its popular vehicles, such as the Jeep Grand Cherokee and the Eagle.
AMC was regarded as a small company that was able to capitalize on the special market segments that were left untended by the Big Three. It was also known for the work of its chief stylist Dick Teague. He was able to make use of a tight budget while still maintaining a high level of creativity.
After several years of being an independent company, Renault acquired a significant stake in American Motors in 1979. It was then purchased by Chrysler.